Search Engine Optimization : Brand Development in the World of Digital Marketing

Ever since the revolution in communication that occurred in with the advent of the internet, every kind of business, freelancer, and service provider in the world is able to get customers from anywhere. The limitations of physical distances are virtually a thing of the past. And customers and service providers are interacting and doing business in an ever-expanding digital market space. Yet the image of a brand on the internet is the key factor for it to stand out from amongst the hundreds and thousands of its competitors. Multitudes of service providers in every field of business in every corner of the planet are connected through the World Wide Web, and in such a large number of competitors, getting the attention of the customers can be difficult, to say the least. For a customer to give you chance to demonstrate your ability and quality of the services you provide, they need to find you first! It is, therefore, your visibility that decides the scales to which you can expand your business and Search Engine Optimization or SEO simply put can give you the edge that comes from prominence on a search engine.

The obvious objective of the process of Search Engine Optimization is enhancing the visibility of a webpage. SEO experts basically, analyze the most prominent keywords or tags related with a line of business, or service on the most prominent search engines, and choose the best ones that can then be amalgamated on the content of a website. Thus, ensuring that the search engine recognizes the given page as relevant to the search and pops it right in front of the searching eyes of a potential customer. And not just a customer, any kind of traffic that one seeks to their web space can be channeled through this simple yet refined technology.

While the application is fairly simple this analysis itself can be quite a work of expertise. Algorithms, data, study and market research, are all essential parts of the process. And the desired results depend heavily on the skills of the SEO expert. ThinkCode is one such name in the field of website design New York. Evolving with the market for several years and basis widespread experience of an extensive community of satisfied customers ThinkCode have come to be counted as one of the most reputed experts of SEO and Web Design NYC. SEO is a truly pragmatic idea, and applied correctly can be the key to success for any business in the digital world of today.

4 Most Common Mistakes Made by Startups While Targeting Local Clients

In this era of modernization, several startup companies are coming up. The young and leading business entrepreneurs are doing everything, which led them to reach a stage where they can accomplish all their dreams. People are putting 100% of their efforts to taste the success of their startup companies. But even after trying so hard, they couldn’t get anything out of these endeavors because of the few mistakes made by them while optimizing their business local SEO ranking.

So, what are those mistakes? Here you go:

One Business, Multiple Websites

One of the most common mistakes that every business entrepreneur makes while setting their new business is creating multiple websites. Since they are new to this industry and don’t want to miss any opportunity in the online world, they end up creating websites on several platforms, that allows starts up to freely create their own website. Needless to say that all these efforts may look useful in your point of view, but are harmful to your SEO ranking in local SEO searches. Not only startups, everyone, including the well-renowned companies should be aware of this point and shouldn’t create duplicate websites if they want to maintain a brand reputation in local search rankings.

Missing the Contact Information

When starting a new business venture, most business entrepreneurs have the zeal to work everything perfectly and very often, in the dedication and enthusiasm of promoting their business in the online space, they usually forget to mention the most important on their website i.e.; Contact Address. And when your website is crawled by Google bots, they get back to the Google with all the information mentioned on your website, and Google cross checks the gathered information with other online resources. If Google is unable to find the basic information about your business, it will simply ignore your website despite looking at the efforts you made and hence, your business will go down in local SEO.

Poor Content Quality

With the time, Google has become smarter. Now, it has several advanced tools to check the quality of content, keyword stuffing, grammatical errors, punctuation mistakes etc. made on your website. When your website doesn’t contain the valuable, precise and good quality content, Google simply ignores it and target someone who has a better website content quality. This way, your competitors get a chance to secure the top position in Google searches and you get ignored by your potential clients.

So, it is better to put only authentic and quality content on your website, if you want to drive local audience and generates the maximum ROI.

Ignoring the power of Online Marketing Tools

As you focus on making a strong presence online, you should also take some time out and think of interacting with your audience. How can you expect to know and search your business if you are not spreading its mission and vision among the customers? Social media is one of the most popular tools to build a strong fan following and get to know about several possibilities of doing business. Online marketing tools help you analyze the performance of your business through comments made by your target audience. By doing so, you can also improve the sale of business products and/or services if people liking it.

These are a few mistakes that are commonly made by startups when targeting their business in the local area through local SEO. There are several other things as well, which one needs to take into consideration for making a remarkable online presence. If you want to know about it in detail, you can think of hiring a professional SEO company in New York.

 

 

6 Essential Elements that Every Business Website Home Page Should Have

Are you planning to start up a new business venture and taking its presence on the web? Or is your business already having an online presence and you can’t figure out why it is not getting enough traffic? If your answer to any of the above questions is yes, here we’ve mentioned few elements that will definitely add value to your website home page. So, it is important to include them once and all.

Read on to know more about these:

A Clear & Value Added Statement

Your website home page says a lot about your business; it acts as a mirror image for your organization, so it is important to add a value added statement that conveys your message quickly and let users explore more of your business.

As an old saying, “First Impression is the Last Impression”, the first look at the home page gives your site visitors an impression about its level of professionalism. If they didn’t get what your company is all about, what it does and how it is different from others, they’ll not think for even a single second to jump your competitor’s websites.

Links to Social Media

Obviously, you want your target audience to follow you on the social media network as well. So, it is important to place the social media buttons on your home page where it is easy for users to find them when needed.

A huge fan following on social media websites helps your content to get shared with maximum audience and thus, traffic increases.

Well-Planned Navigation

Your website menu navigation should be simple and easy to understand. You want your audience to look around your website and reach at the destined page they’re looking for without getting confused. So, it is important to have clear navigation menus that allow first time site visitors to easily explore your business website.

Blog Highlights

Your blog section is the most important thing in your website that showcases your expertise and encourages people to subscribe to it and share it with others. So, it is important to display the blog highlights on your homepage, so your potential audience can easily view and have a quick review of it.

Client Testimonials

Past studies have shown that approximately 80% of Internet users trust client’s testimonials, since it’s the personal feedback, leave with people after using the company’s products and services. So, if your company has received appreciation in the form of reviews by a number of clients, make sure to display them on the homepage.

Call to Action

Okay, your target audience has arrived at your website, what next? What action do you want them to take now?

On several websites, a popup arrived whenever people are about to leave the website, saying Contact Us or Subscribe Us. This allows people to contact you quickly, without looking for the contact information on your website. Sit down with a team of professionals and have a word over it. Having a call to action button will help you increase your business sale.

Are you considering designing/optimizing your website home page? Contact a professionally managed SEO Company in New York now.

SEO Techniques for Business Websites to Get Higher Search Engine Ranking

Websites of all types need higher traffic and visitors to maintain a certain extent of audience for monetary, business, marketing, promotional or any other purpose. Understanding and applying the timely and updated tricks and techniques of SEO is important for any business website based in or out of NYC to get great results for business. Here are the simplest techniques that every virtual marketing manager should know about:

Content is prime

Unique content is appreciated by not only readers but also Google so shell out more money if you have to but make sure your content quality is unmatched.

Optimize feasible and practical Keywords

The basic attribute of high quality content is optimization of keywords so the content is searchable and visible for browsers. Developing a great piece on multimedia or business administration is great but unless you have optimized the piece with most frequently searched keywords, there won’t be any optimized value to it.

Sourcing networks through online links (and off page optimization)

Major websites that are frequently used by online browsers often offer back links but the process takes time and reputation. But building so back links and getting one from major websites will sure your business website a boost.

Social Media

Business in and out of New York must never rule out the social media audience. More than 1.70 billion people access Social networks so updating your networking to this virtual audience is quite an opportunity worth optimizing.

Here are best nyc seo companies have the professional internet marketing advisers to get higher search engine ranking for business websites.

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